How Lego Reinvented Themselves Using Strategies of Digital Transformation
How Lego Reinvented Themselves Using Strategies of Digital Transformation By Amin Naserpour In 2003, Lego was teetering on the brink of bankruptcy. They knew that if they wanted to stay in business, they were going to have to make big changes. 1) They committed to drastic changes Lego had never been a company afraid of taking…